Creating the Right Look
1. Artwork
"First is to review the design or logo complexity, along with the number of colors and halftones," Mary Blondell, Stahls' promo marketing manager, said.
Those complexities may require a certain type of decoration. "If the artwork was photo-realistic or had a lot of shading, detailing [or] gradients, we may look to suggest screen print to create those fine details, whereas if the artwork was a lettering or mark that we could achieve through embroidery—[with] which you can get a lot of detail—maybe the larger areas or thicker areas would be appliqué and then the smaller, finer detail would be embroidery," Lauren Cocco, Vantage's director of merchandising, said.
- Companies:
- Vantage Apparel
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.