Play Like a Champion
Creating a stadium atmosphere with tailgating and sports products
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To learn more about the ways distributors can sell new and original products that end-users will keep, we spoke to Julia Pinzler, marketing manager, and Shaun Hood, vice president of marketing for WOWLine, Jericho, N.Y.; and Brock Taylor, director of content marketing for BamBams, Woodbridge, Va.
Show Your Colors
Fans want to show their teams’ colors both before the game and during the action. Taylor said that there are two types of products fans seek. The first enhance cheering experiences. “This type of product gives you a reason to stand up and make some noise when your team does something good on the field or court,” he said. “Our BamBams noisemakers are the prime example.”
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- Companies:
- BamBams
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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