Cross Your Tees
The style trends and sales strategies shaping the T-shirt market
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Sean Norris
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All this is to say: If you're not already, you should be selling T-shirts. The market is absolutely gargantuan—in 2013, apparel generated $5.51 billion in distributor sales, more than the next three promotional categories combined—and T-shirts are its bread and butter. So whether you're just breaking in or trying to step up your sales game, here's what you need to know about the promotional T-shirt market.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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