Cross Your Tees
"A big tip is to know and understand your market," added Lucrisia. "If you personally like a beefy tee but your market likes lightweight, thin V-neck T-shirts, then sell to your market and don't force a product that is not in demand in your market."
Newman agreed. "Understanding what defines success for your customer is first and foremost," she said. "Whether that is style, color, gender-specific sizing, quality, comfort, rapid replenishment—what factors are driving their decision? You have to provide value to your customer. Present products that truly fit their needs and services that set you apart. Increase your value."