Cross Your Tees
The style trends and sales strategies shaping the T-shirt market
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Sean Norris
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What's in Style
Want to know what's new in tees? You're better off looking to the rack at Macy's than the runway in Milan. "Consumers are looking for shirts that have the same style, features and benefits of what they are finding at retail," said Rachel Newman, director of marketing and sales for Hanes Branded Printwear, Winston-Salem, N.C. "That includes lighter-weight fabrics, more fashion-forward styling and interesting fabrications. It also means styles that span both casual and performance—T-shirts that can be worn to work out and then to eat out."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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