Crown Products Revamps Brand
Based in Mobile, Ala., Crown Products revealed a new logo to ring in 2014.
Its icon now has a physical crown appearing at the end of the word "Crown," almost like a "speech bubble," with its motto "whatever it takes!" below.
“Businesses often become stale and lose their appeal to their customers; however, we, at Crown, choose to continuously refresh our image while remaining dedicated to our “whatever it takes” philosophy,” Bobby Wasden, vice president and general manager, said. “Our objective has been to be a leader of quality service, innovative ideas, and social media outreach. What better way to express Crown’s culture than to visually brand the attributes that are the key to our success.”
Crown's new catalogue will include the new imagery, as well as 85 new products, 80 exclusive products and more. The website, which already has the logo change, also received a redesign, including improved functionality and a new mobile site. For more information, visit www.crownprod.com