Custom Ink Acquires Printfection

Custom Ink, Fairfax, Virginia, announced yesterday that it has acquired Printfection, a "swag management" platform that helps companies with product creation, storage, tracking and distribution of promotional products gifts.

Printfection will continue to operate mostly independently under founders Casey Schorr and Kevin Materi, and the two companies will now work to make the platform available to Custom Ink's enterprise customers and figure out long-term integration.

"Custom Ink, Swag.com and Printfection share common DNA around custom products, customer focus and community," Schorr said. "We all believe custom apparel and other branded products can bring people together, elevate events and strengthen communities, and this combination will elevate our ability to serve our existing and future customers with expanded resources, tools and support."

Credit: Custom Ink

"This combination will help us deliver on our core mission to elevate the swag experience for our customers and their communities, while allowing our customers to execute their swag initiatives with greater speed, quality and support," Materi added. "Enterprise customers need a trusted partner and turnkey solution that integrates with their existing apps, like Marketo, to manage their swag from concept to distribution. We're bringing together the best in the business to serve hose needs and automate the entire process."

The move follows Custom Ink's acquisition of Swag.com, another tech-enabled swag management and distribution platform, last year. Both Swag.com and Printfection have grown quickly and substantially over the last few years, with both companies appearing on the Inc. 5000. In 2021, Swag.com ranked No. 368 on the list, while Printfection ranked No. 2,885.

"Like Swag.com, which joined us in November, Printfection is a pioneer in swag management, and we believe they've built the leading platform for enterprise customers," Marc Katz, co-founder and CEO of Custom Ink, said in a press release. "In bringing together Printfection's powerful enterprise solution with Swag.com's awesome self-service model, and Custom Ink's own robust platform and scale, we've assembled a pretty incredible combination of talent, technology and capabilities to meet the end-to-end swag needs of companies and organizations."

Financial terms of the acquisition were not made public at this time.