Cutter & Buck’s Spring ’13 Men’s Collection Introduces Lifestyle Products to Traditional Golf Apparel

With the introduction of its Spring 2013 Men’s CB Collection, Seattle-based Cutter & Buck is genuinely embracing the “Genuine Spirit of the Pacific Northwest” brand refresh it introduced last year. Inspired by the incredibly diverse environment and climate of the company’s provenance, the collection is filled with items that seamlessly transition from on-course to off-course.

“This is the first spring season that we will offer lifestyle products in our Men’s Collection,” said Jake Rawson, global director of sales, golf. “Great clubhouse apparel including 100% cotton polos and woven shirts accompany great performance styles and technical fabrics.”

Highlights in the Spring 2013 Collection include:

• A solid group of performance styles accented with fresh prints, trend right ombre stripes, a mix of pattern with solid blocking, and subtle piping color pops.
• New styling details that incorporate self collars, chest pockets, body piecing, set on plackets, and sleeve cuffs, modern touches that update the traditional golf polo.
• A new performance polo featuring lightweight stretch woven with fresh self-collar and an ongoing focus on technical fabrics for functionality, some with underarm mesh inserts for ventilation performance.

The four Spring ’13 deliveries are a mix of inspiration—from a retro-sport feel to clean modern edge—all with subtle details, bright summer colors and an active performance edge.

Long Beach
Inspired by Long Beach, Wash., a coastal town close to the Oregon border where colorful kites dance and spiral high in the summer sky, the line features traditional patterns, color blocks and argyle prints in a color story grounded in navy blue and white. Sun bleached hues of Ocean Breeze, Beach Grass and Kite are accented with Vibrant Pink Kite to lend a pop of contrast.

Complex
Inspired by Seattle’s functional and historic bridges, Complex is a delivery with clean lines and subtle details with an active edge. The line’s colors—all grounded in black and white—include Patina (soft pale green), contrasted with a rich Cobalt blue and a strong neutral, Reflect to round out the palette.