The dust from the Black Friday stampedes seem to have settled, but a more intangible stampede is happening online today. Today is Cyber Monday—a day similar to Black Friday but without the need to camp out in front of a storefront for weeks on end in the hopes of a sweet deal.
While most of the Cyber Monday deals relate to consumer goods, like electronics and apparel, it does relate to the promotional products industry, as many straight-to-consumer companies that perform customization on consumer goods are holding special deals today.
Vistaprint is providing customers a 60 percent discount site-wide today. This includes a discount on a variety of products, such as business cards, marketing materials, stationary, posters, signs, clothing and bags.
Cafe Press, an online retailer of a variety of items, is offering discounts on apparel, tote bags, coffee mugs, ornaments, blankets and baby onesies.
Redbubble—which operates a marketplace similar to Cafe Press, where customers can purchase items, like apparel, bags and more, with logos and messages printed on them—is giving customers a 35 percent discount site-wide.
Get up to 35% off for #CyberMonday with code CYBERMON. Not just for robots. Expires Nov. 28th, 2016 at 11:59pm PT.>> https://t.co/QC6XqoEbAC pic.twitter.com/wA2WWkiTgv
— Redbubble (@redbubble) November 28, 2016
Typically, these spending holidays won't have a huge effect on the promotional products industries, but since these similar, direct-to-consumer platforms are providing a service at a discounted price today, it could siphon business away from distributors.
If you are a promotional products distributor and you provide a special Cyber Monday deal, let us know what it is in the comments.
Voting has ended.
Click For ResultsWant to see more promotional product videos? Check out the Video Battle Hall of Fame or the Promo Marketing Video page!
Brendan Menapace is the content director for Promo+Promo Marketing.