Decoration Diaries: How One Distributor Raced the Clock to Deliver Branded Vests in Four Days
Over the last 15 months, countless people have stepped up and taken on the challenge of keeping life as close to normal as possible while also keeping us safe. Aside from the heroic efforts of frontline workers and essential health providers literally saving lives every day, the many people in travel and hospitality sectors have done incredible work to keep the world spinning.
A sporting camp in Maine went through the fall and winter season without a single COVID-19 case, and the camp wanted to show its appreciation to the staff through a branded gift at a staff party.
It was a thoughtful gesture, but the camp reached out to fellow Mainers Geiger only a few short days before the party, creating a hectic turnaround. But, senior promotional product consultant Tara Siatras and the rest of the Geiger team rose to the challenge, just like the camp employees, and got the job done.
“We utilize our distribution center to warehouse products for corporate clients,” Siatras said. “And this provides the opportunity for greater flexibility, quick turnarounds, and low-quantity print and drop-ship orders.”
Keep reading this installment of Decoration Diaries as Siatras explains how the order came together and how having strong supplier relationships played a crucial role.
The client’s need: Tea Pond Camps, a traditional sporting camp located in Eustis, Maine, wanted to thank their staff for their hard work, flexibility and sacrifice during the pandemic. After a wildly successful fall/winter season with no COVID-19 cases, they decided to give left chest embroidered vests (Port Authority puffy vests and The North Face softshell vests) to everyone at the end of season staff party.
The execution: Integral to the success of this project was the finely polished relationship between our order entry team, SanMar and the embroidery/production team that ensured a smooth process from start to finish to meet the extremely “tight” turnaround time.
The obstacles: The timeline was very short. The owners placed the order on March 22 and needed the apparel for the staff party on March 26. The quick turnaround time created significant pressure to produce and deliver quickly, much faster than our necessary lead times. But our order processing and production teams rose to the challenge and produced the order flawlessly.
The outcome & advice: The clients and their staff loved it and appreciated how quickly we took their idea, executed it, and delivered the finished products to them.
For details on how to participate in a future edition of Decoration Diaries and share your apparel decoration project success, email Brendan Menapace at firstname.lastname@example.org. Click here to read more Decoration Diaries, or click here to download "The Promo Distributor's Guide to Apparel Decoration," a free resource from Promo Marketing.