Default: 06/06 Insurance Intro

Eighty-four percent of Americans had some form of health-insurance coverage in 2004, according to a report released by the U.S. Census Bureau. That equates to 245.3 million people in the United States who were potential targets for health-insurance promotions. Last year’s figure is up two million from 2003, meaning up to two million prospects may have slipped through the hands of promotional products distributors. And, with health-insurance companies such as Blue Cross and Blue Shield of North Carolina reporting an eye-opening 91 percent increase in total revenue from 2001 to 2005, according to the Triangle Business Journal, it is clear the insurance market is booming.