Delta Apparel Names Vice President of Sales for Soffe Division
Delta Apparel Inc., Greenville, S.C., announced that Elisa Palefsky has joined the company as vice president of sales for its M. J. Soffe operating subsidiary, headquartered in Fayetteville, N.C. Palefsky has teamed up with Soffe to provide her style of proven leadership in the management of the company's three sales divisions: sporting goods, department stores and military.
Palefsky comes to Soffe with more than 20 years of successful leadership in the branded and licensed merchandise industry. Her former business associations include SPANX and The Coca-Cola Company, building strong selling relationships with major retailers. During her tenure with these companies, she successfully provided multifunctional direction to global sales and marketing teams, strategic business planning, and brand and business development.
"We are excited that Elisa made the decision to join our executive management team, bringing a wealth of apparel and related experience to Soffe," said Rod McGeachy, president of M.J. Soffe. "Elisa will be instrumental in spurring Soffe's future growth as we continue to develop our brands and grow our apparel market base."
Robert W. Humphreys, Delta Apparel Inc.'s chairman and CEO, added, "Elisa is an excellent addition to the company's leadership team. She will play a major role in building Soffe's position as a leader in casual and active apparel. We believe we now have our key management team in place at Soffe and are positioned to build revenue growth."
For more information, visit www.deltaapparelinc.com.