Design in Mind
THE PROMOTIONAL PRODUCTS industry is a hungry beast. It feeds on new ideas, designs and innovations. It is insatiable. One product enters the scene, only to be greedily consumed and fed to end-users in an endless attempt to set a logo apart from the crowd.
This is hard work for suppliers of promotional products who must continue to fulfill a demand for products possessing nebulous adjectives, such as “new,” “hot” and the oft-cited “unique.” Many suppliers are left waiting to hear of new inventions, which can then be added to a line, but a few suppliers are taking a different approach. This rebel bunch goes beyond merely supplying products but is actually inventing them. The results are product lines that practically drip newness from wet ink on freshly printed catalogs.
- Companies:
- Logomark