Design in Mind
The ideas that brought Design Lab to the industry are similar to those that brought a well-known success story to fruition more than 14 years ago. Logomark, Tustin, Calif., was founded by Trevor Gnesin in Johannesburg, South Africa in 1993. Today, the company has more than 4,000 products, said Damian Want, senior vice president. “We’ve never tried to do what everyone else is doing,” Want stated. “We’re always focused on something new, something that we can do better.” To aid the process, Logomark has invested heavily in design. The company staffs designers from the San Francisco School of Design and supports them with sophisticated design software. The company, though established and successful, has not lost site of its origin. Want said Gnesin, who still owns Logomark, continues to seek out new products and conduct product research, often traveling extensively to find innovative ideas and solutions to problems.
- Companies:
- Logomark