From Decoration to Dollars
WHERE IT SHINES: Standing out. Nathan Brown, president and owner of Dyenomite, Hilliard, Ohio, explained that his company has a large end-user base in teen spiritwear markets, where bright, two-tone tie-dye patterns can be a stylish replacement for athletic uniforms and colors. In a similar vein, he noted that tie-can be a good choice trade shows, fun-runs or even restaurant uniforms, all places people are either trying to stand out or create a fun-yet-unified look.
A HANDY TIP: When working with a tie-dyed garment, keep any copy or logos you add simple. "As a rule of thumb, just use a large, one-or-two color print," said Brown. "The print doesn't have to be overbearing, just let the tie-dye pop and the print can be very simple." For print colors, he suggested sticking to black or white.
Digital printing removes a lot of the mechanical and setup costs associated with traditional screen printing because no physical templates are required. However, it can also be more expensive on very large runs, though this is changing as technology advances.
WHERE IT SHINES: Short runs and variable printing. The lack of minimums and setup charges can make digital printing very affordable for small runs, and also enables variable printing. "Digital printing allows CafePress to offer simple variable printing," said Marc Cowlin, director of public relations, CafePress Pro, San Mateo, Calif. "For instance, if a client wanted 200 T-shirts with one consistent logo, but a different persons name on each one—we can do that without difficulty," he explained.
A HANDY TIP: Don't be afraid to ask for samples. The sample creation process is easier with digital printing, so checking that your 600dpi high-res photo montage came out okay should be no problem.