How To Sell Digital Printing
Wall Clocks: Case Study #1
A respected automotive tools manufacturer was looking for a strong kick-off for a new speed wrench line. The company wanted a useful product while providing exposure for new tools. A wall clock proved to be the perfect product. It allowed the company to use its intricate five-color logo while customizing the art to feature its speed wrench tool line, all for a fraction of the cost of screen printing. The company kept its cost down and got the exposure it wanted. The clock was a wonderful promotional thank-you gift for first-time customers.
Electronic Decision Maker: Case Study #2
Do you ever wish you had an easy button to help you make decisions? Now you do. A casino used the Electronic Decision Maker as a gift for players in its high-stakes poker tournaments. With just the push of a button and a rotating neon L.E.D. light, a player’s next move could be decided: raise, bluff, call, check, fold or go all in. The attention the casino got from this item drew people in to watch the game, and before long, everyone wanted one.
The Travel Tumbler: Case Study #3
A public radio network wanted to take its station in a new direction. The network chose our Travel Tumbler with the paper insert to launch the new ad campaign. Every time a caller made a pledge, a tumbler with the station information was mailed as a gift. The promotion was an effective use of advertising dollars, as people drink coffee on their drive to work while listening to the radio.
Paper Note Cube: Case Study #4
An accounting firm held a training
seminar for small business owners co-sponsored by QuickBooks. As a thank-you to QuickBooks, the firm chose the Paper Note Cube to promote the training software. The four-color digital artwork was designed to duplicate the software packaging. Once the cube was back in the office, it would be a reminder of the QuickBooks software available to make the recipients’ businesses more efficient.