Disney Is Promoting ‘Frozen 2’ in Various Cities Through A Truck Full of Promo Giveaways
Nine days from now, audiences bent on never letting go of their affinity for Elsa, Anna, Kristoff and Olaf will begin to make “Frozen 2” a megahit for Walt Disney Animation Studios. While the merchandise surrounding the sequel to the $1.2-billion-grossing movie will be plentiful, including Happy Meal toys, not everyone will have to part with cash to join the promotional frenzy. Now in San Diego, a truck stocked with giveaways is helping to intensify the release of the film that looks to give the cold shoulder to other movies looking to wear the box office crown.
Frozen 2 comes to San Diego! ❄⛄ https://t.co/NFkI06FheQ
— CBS News 8 (@CBS8) November 13, 2019
Promo Marketing’s hometown of Philadelphia had the honor of hosting the truck last week, and Tampa Bay has also joined in the campaign to give plugs to “Frozen 2” and its promotional partners, such as General Mills, Enterprise and Ziploc. That group of brand-name heavy hitters, as AdAge points out, will hand out promotional products to San Diego inhabitants and visitors through Sunday.
That will leave end-users with five days to wait until the commencement of screenings on Nov. 22, the six-year anniversary of the first film’s debut. We don't know where the truck might head after its California adventures, but we know that those fortunate to behold it will will score not only the promo partners’ offerings but also branded collector cards, stickers, tattoos and posters.
Before this year’s release of “The Lion King,” “Frozen” had held the title of the highest-grossing PG movie ever, so “Frozen 2” will definitely be looking to restore the franchise to the top of the rankings. If it's successful with these giveaways, Simba might again have to belt out that he just can’t wait to be king.
From a promotional products perspective, every little bit helps when studios are building momentum for works that have “surefire success” written all over them. And since “Frozen 2” has engendered such anticipation, the truck resonates as a solid means to give fans a taste of what they can expect in theaters and stores. Disney will definitely enjoy a very merry holiday season, so the November slate of giveaways will not be a bottom-line deterrent in the least. Instead, they will likely whet end-users’ appetites for even more goods, deeming the freebies a perfect tool to measure the company’s return on investment.