Disney Shatters Earning Expectations with 'Star Wars'
Disney shared its best quarterly earnings ever yesterday, resulting mostly from the success of "Star Wars Episode VII: The Force Awakens." The company brought in a record-breaking $2.9 billion, according to Wired.
“Driven by the phenomenal success of 'Star Wars,' we delivered the highest quarterly earnings in the history of our company,” Bob Iger, the chairman and CEO of Disney, told Wired. “We’re very pleased with our results, which continue to validate our strategic focus and investments in brands and franchises.”
Disney's success with "Star Wars" is due, in large part, to its consumer product lineup, including toys, games and other merchandise.
Disney also unveiled a preview of the 2016 Epcot International Flower and Garden Festival merchandise. There will be both a women's and men's apparel collection, a limited edition MagicBand, a multitude of pins, a "Star Wars" garden decorations collection, a Dooney and Bourke collection and more.
To preview the collection, check it out on Inside the Magic.