Disney Shatters Earning Expectations with 'Star Wars'
Disney shared its best quarterly earnings ever yesterday, resulting mostly from the success of "Star Wars Episode VII: The Force Awakens." The company brought in a record-breaking $2.9 billion, according to Wired.
“Driven by the phenomenal success of 'Star Wars,' we delivered the highest quarterly earnings in the history of our company,” Bob Iger, the chairman and CEO of Disney, told Wired. “We’re very pleased with our results, which continue to validate our strategic focus and investments in brands and franchises.”
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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