Distributor Announces Winner in $5,000 Lip-Balm Contest

Trae Taylor, owner of Peak Incentives, Herndon, Va., designed a self-promotion campaign: The $5,000 Mystery Flavor Game, where contestants were to guess the flavor of custom-flavored lip balms purchased from SnugZ USA, Salt Lake City. Following almost 10,000 guesses in the past 18 months, the company named Natalie Taylor of Reston, Va., as the first $5,000 winner.