Distributor Support for the QCA Grows
In today’s hyper-competitive environment, providing safe and compliant promotional products is an essential component of doing business. Fortune 1000 clients expect it, and it’s only a matter of time before smaller businesses require the same assurances.
Promotional products distributors have begun to recognize the role Quality Certification Alliance (QCA) plays in helping suppliers put the processes and procedures in place to deter and detect noncompliant product and use third-party audits for confirmation. As a result, they are using QCA-accredited suppliers to meet their needs.
"Our industry cannot continue to address this topic in a reactive nature," said Jay Deutsch, CEO of Woodinville, Washington-based Bensussen Deutsch & Associates Inc. (BDA). "End-users must know that their products are safe and comply with all laws. True client advocacy means we must take the steps to ensure their brands are protected rather than accept things at face value. The QCA accreditation program is the first major step in creating a sea of change in the industry because it holds companies accountable for the products that end up in consumers’ lives."
"QCA accredited suppliers are accepting the responsibility for delivering compliant products and taking the proactive steps to address our needs, and these are the types of suppliers with whom we should be working," said Tim Brown, supplier relationship manager for Mason, Ohio-based Cintas Corporation. "Additionally, the QCA effort is particularly important to us because it not only protects our clients brand equity but it also helps us protect our own brand—and it is the right thing to do."
In addition to doing the right thing for consumers, Rod Brown, MadeToOrder CFO, believes the QCA initiative is an opportunity to achieve a number of gains. "Selling safe and compliant products through QCA accredited suppliers is a way to distinguish oneself from competitors, and there is significant opportunity for increased market share and greater revenue," he said. "The QCA initiative is one of the most important areas of focus for our company in the next year."