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Women's%20Wear%20Daily<%2Fa>)%0D%0A%0D%0Ahttps%3A%2F%2Fwww.printandpromomarketing.com%2Farticle%2Fdolce-gabbana-cut-prices-womens-wear-daily-408603%2F" target="_blank" class="email" data-post-id="7635" type="icon_link">
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Well, I never thought I'd see the day a luxury designer such as Dolce & Gabbana would tout its efforts to cut prices. Since these brands exist to be aspirational in the first place, I wonder how this will effect consumers. For those who can still afford to spend the big bucks, will the tactic devalue the Dolce & Gabbana name? Is it a moot point because most if not all of their line is still pretty much unattainable for the general population? Besides branding implications, it's a pretty interesting read—the company's made some pretty easily implemented manufacturing changes in order to achieve the cuts. Maybe we can take a page from their book? (Women's Wear Daily)
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