Dolce & Gabbana Wants You to Boycott Dolce & Gabbana (With a $245 Shirt)
Italian fashion brand Dolce & Gabbana is looking to get political with its latest T-shirt design. According to Business Insider, the company is selling a $245 T-shirt that reads "#Boycott Dolce & Gabbana."
(Image via Instagram)
The T-shirt's unveiling also came with a video showing a fake protest with models wearing the T-shirt and yelling "boycott" as confetti falls upon them.
While a T-shirt calling on consumers to boycott its own brand seems like an odd marketing move for the clothing company, it comes with a politically motivated backstory.
The clothing brand has received criticism recently for dressing Melania Trump after she wore a $51,500 Dolce & Gabbana jacket at the G-7 summit in Catania, Italy. But, the clothing company has taken a stand and thanked Melania for donning its clothes, which was a disappointment to a portion of consumers.
Time will tell if this boycott campaign brings in revenue, but it's certainly a risk to launch a political campaign as a high-end brand. Not only that, but the company is creating their own negative press calling for a boycott of its own brand. It's a bold move, but they say that no press is bad press, right?
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
