Don’t Trade This for the World
“Food products have always been one of the most effective and fun ways to generate booth traffic,” noted Conn. In fact, he said, science has proven there are two main triggers that “activate emotion and feelings of joy,” one of which is food. While Logo Dough’s cookies serve the much-welcomed purpose of refreshing attendees as they walk miles and miles of showroom floor, Conn said there is much more to the treats. “The further effectiveness of our products is the capacity to logo ... the cookies themselves or tell the whole story on the box,” he noted.
Stating that the company’s trade-show products range from $1 to $3, Conn said Logo Dough offers a variety of confections that will easily lure conventioneers boothside, including cookies, popcorn and a variety of trail mixes in individual serving size, custom-printed boxes and cups. The company’s most popular item is its custom-molded cookies in a 2 oz. custom-printed box.
Another showstopper, Conn said, is Logo Dough’s Iced Icons, “which are delicious fresh-baked cookies, iced in white chocolate with the
logo printed on top in up to four-color process.”
However, there are a number of other promotional products that can win over conventioneers. Exhibitors would do well to have their booths chock-full of any of the following: personal-care items, such as lip balms, hand sanitizers and mints; stress relievers; game and toy
items; T-shirts, both decorated and non-decorated; and miniature and it’s now a week after the show, what are [you] going to do with those names,” Johnson asked. To that end, he advised distributors to work with their Logo Dough’s Custom Cookies are available in the shape of logos and icons, in a custom-printed box.
AFTER—Sustain the buzz with post-show mailings.
Maintaining customers’ interest after a trade show is just as important as initiating it. “If your whole goal for a show is to gather 5,000 names customers to send brochures, letters or follow-up promotional items to “continue with the buzz that you created at the show.”