Don’t Trade This for the World
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According to Eric Johnson, vice president of marketing and development at Halls & Company, Brooklyn Park, Minn., creating a buzz before the show is the first step in ensuring a great trade-show experience. He said sending a pre-show mailing containing half of a promotional product to a predetermined customer list, for example, informing them to secure the other half by stopping by the booth, is a clever way to attract traffic. “You might send them a luggage strap and tell them to stop by your booth to pick up the luggage tag for their trip home,” he said.
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- Companies:
- Halls & Company
- People:
- Eric Johnson
- Frank Conn
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