Don’t Trade This for the World
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Johnson also said utilizing the tried-and-true medium of the written word is another good way to generate buzz prior to a show. “A client could mail a letter telling recipients to bring the letter to the booth in order to receive a free water bottle or other item,” he suggested.
In instances such as these, Johnson said the distributor has the opportunity to showcase his or her range of expertise. “Working with [the client] on the mailing, concept, design and then coordinating getting the second half of the product to the exhibitor booth to make sure the product is there when people do come is determined on how the distributor positions himself with the end-buyer or how the end-buyer sees him,” Johnson said.
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- Companies:
- Halls & Company
- People:
- Eric Johnson
- Frank Conn
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