Dorcy International Launches Special Markets Division
Columbus, Ohio-based Dorcy International announced the launch of Dorcy Special Markets, a division of Dorcy International, created to market popular retail Dorcy lighting products to the promotional products industry.
Stated Dorcy International President and CEO Tom Beckett, “For more than 35 years Dorcy International has been a leading manufacturer and supplier of flashlights and lanterns to the world’s largest retailers and promotional products suppliers. Effective January 1, 2007, I am pleased to announce we will be launching Dorcy SMD, a new and innovative division of our company, developed exclusively to market the same Dorcy brand lighting products sold at retail to promotional products distributors.”
Heading up Dorcy’s new division as President, will be industry veteran Tom Oddo. Before joining Dorcy SMD, Oddo served as President of mega-supplier Corvest’s lighting products company, Adva-Lite®. Prior to Adva-Lite, he served as national sales and marketing manager for BIC Graphic USA.
The 2007 Dorcy Promotional Products Catalog will initially feature the nine top-selling categories of lighting products, including pocket lights, key lights, flashlights, specialty lights, high-performance lights, laser pointers, spotlights, area lights and rechargeable lights. Most categories include the latest in long-life, energy-efficient LED lighting technology.
Effective Nov. 22, distributors can log on to www.DorcySMD.com to set up an account, pre-order catalogs and be included in Dorcy’s introductory online early sign-up bonus program. Site information will lead distributor companies to generous discounts, free offers and online bonus coupons.
Dorcy SMD’s full-service Web site (www.DorcySMD.com) will be online January 1, 2007.