Dressing the Part: Hidden Valley Ranch Unveils Clothing-Heavy Holiday Merchandise Collection
I have always been an olive oil-only indulger when eating salads, but I definitely appreciate the enthusiasm that other end-users have for dressings. I have also never been a big style buff, yet, again, I commend those who engage in serious consideration of the duds they will don, especially if their selections have a bit of quirkiness to them. ’Tis the season to be inclined to feast a bit more and show off one’s panache through family gatherings and office parties, so consumers who wish to mesh food and fashion this holiday season can thank Hidden Valley, whose new apparel-rich merchandise collection will likely find the company making tons of green over their affinity for greens.
The Outlet offerings promise to be “festive gifts for the ultimate Ranch fan,” and continue the company’s push to promote clothing as a brand builder. Threads are not alone in helping the entity add to its reputation as a top toppings provider, but they likely figure to be the most popular, even when one inspects the nondescript “Ranch” shirt that made yours truly recall John Belushi’s “College” pullover from “Animal House.” Through the Ranch Out campaign, the powers that be have come to market its dressing options as being excellent additions to far more than salads, so the ever-expanding application of its products makes crafting a merchandise line a stroke of entrepreneurial genius.
The California-based business presences are not the first this year to connect their commodities with other promotional means, but there’s definitely a level of uniqueness to this collection that one could argue the others lack. Salad dressing will never compete with coffee for the title of Which Product Most Reveals Consumers’ Snobbiness, but end-users can definitely be particular about what will adorn their salads. Therefore, the variety of items stands out to me in a way that, say, the Taco Bell/Forever 21 partnership and the Kentucky Fried Chicken strategy do not.
The holiday season always finds many businesses engaging in gimmicky methods to fashion fruitful fourth-quarter sales, and, you know what, more power to them! Every Outlet product will not delight the masses (it will be hard to give those slippers the slip, though), but Hidden Valley, like any credible company, is providing what people want and is doing so by having its fans do a little double-dipping, letting them wear that which draws inspiration from what they eat. Come the time when Hidden Valley’s bigwigs crunch 2017’s numbers, they will probably have made a few other food product purveyors green with envy, and might end up encouraging them to move beyond and remnants of their salad days in pursuit of better financials.