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RAISE A GLASS
“Glassware has a high-perceived value at [an] affordable cost in most cases,” said Sharon Simon, president of AAA Glass Corporation in Los Angeles. Though, for obvious reasons, distributors might shy away from glass items in favor of more durable styles, Simon noted a resurgence in its popularity over the past three or four years. Glass can work equally well with more upscale promotions, as well as simple giveaways. Its effectiveness can be contributed to, “the familiarity of the items, the universal utility and price,” she maintained.
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