E-Commerce Development Manager Joins Bodek & Rhodes
Bodek and Rhodes, Philadelphia, recently hired Rich Carter as the company’s new e-commerce development manager. Carter joins Bodek & Rhodes with more than 15 years of experience in interactive marketing, e-commerce and Web design.
“Rich has an amazing grasp of what today’s Web site user is looking for, in terms of searching for and ordering products, information flow and easy navigation,” said Mike Rhodes, president. “Coupled with this, is his creative eye and strong sense of design. It translates into a site that is altogether informative, interesting, friendly and efficient—one that will help our customers do business and grow their businesses.”
In his new role, Carter is responsible for the design, content, navigation and flow of information on the company’s Web site, as well as e-mail marketing communications. Under his direction, BodekandRhodes.com plans to meet the changing needs of customers, as well as to provide them with information and online tools that will allow them to capitalize on new opportunities.
“The Web site has to be an extension of the family-owned, customer-focused service expected from Bodek and Rhodes,” said Carter. “In addition to being easy to navigate and useful, the experience has to be every bit as friendly and helpful when they call customer service or talk to a sales representative. We truly care about our customers and helping them grow their businesses.”
Prior to joining Bodek & Rhodes, Carter served as creative director of e-Media for an advertising agency, where he won numerous awards for interactive communications. Carter’s background also includes experience as a senior interactive designer for an e-commerce/Web development company, where he developed UI design and site architecture for national retail sporting goods stores.
For more information, call (215) 673-6767 or visit www.bodekandrhodes.com.