WAKE UP TO THE WEB

Your customers might not be getting any younger, but their purchasing staff most certainly is. With this youth also comes new ways of doing business. Younger people are quite comfortable with the Internet and many prefer e-commerce to “bothersome” visits from your reps. Just the other day upon leaving for school, my nine-year-old son asked my wife to find him some pictures of jellyfish for a school project. He proceeded to explain to her how to go to Yahoo.com and so forth to find the pictures he needed. She thought it was so cute. For technophobes, it’s a wake up call!