Assignment: Improve Sales
Safety (And Customization) First
SaferProducts.gov has forced suppliers to reevaluate their product safety because it offers a place for consumers to complain about defective and/or dangerous items. Suppliers do not want to be listed on the site, and distributors do not want to associate with companies that sell defective products, so safe selling is the only option. "The biggest and only big change to our products has been to be made CPSIA-compliant," affirmed Abercrombie.
Consumers are demanding higher quality in the actual style of products as well as the safety. Stoeck mentioned that custom shapes are taking the lead over stock shapes in Stouse Inc.'s magnets, decals, bumper stickers and parking permits. "Schools are savvy and like good design like the rest of us," he said. "A simple rectangle or square design has transitioned to a multi-colored die-cut shape or special material that enhances the school's logo." Stoeck added that schools are using one product to complement another. "As an example, it is not uncommon to see a decal or discount card used as a hang tag on an article of clothing," he explained.