Assignment: Improve Sales
Earn extra credit by marketing to school sponsors
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Stoeck offered an example of sponsorship selling to show the benefit to a distributor. "250 Honor Roll bumper stickers with coupons on the liner may sell for around $200 net," he said. "Placing ads on the liner sold to four businesses at $250 each results in $1000 in revenue and $800 in profit. That is an 80 percent margin and the school didn't spend a dime on them," Stoeck concluded. The secret here is that the distributor is demonstrating his or her solution-selling to schools without the school having to pay for it. "[Schools] see the distributor as a hero providing free product while the competitors of the distributor tried to sell them the product," elaborated Stoeck.
0 Comments
View Comments
- Companies:
- Pepco Promotional Products
- Stouse Inc.
E
Colleen McKenna
Author's page
Related Content
Comments