Eat Your Heart Out
Fresh foods make for fresh promotional messages that won’t be refused
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“Everyone loves food and candy,” observed Mike Shulkin, president of Chicago-based A La Carte. “Rarely is someone unhappy with a food product, unless the product doesn’t taste good.”
Like Shulkin, a representative from Maumee, Ohio-based Hickory Farms said clients can’t go wrong with edibles.
“Everyone likes to eat—you don’t have to worry about size, color or style,” she said. “Food gifts are perfect, as they can be shared at an office or with family.”
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Cynthia T. Graham
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