Eat Your Heart Out
Although smaller than most other industry categories—accounting for only 1.74 percent of total industry sales in 2005, according to a PPAI survey—food is gaining ground. Shulkin said A La Carte is “very bullish” on its “outlook for our portion of the industry.”
The Hickory Farms representative agreed. “Food gifts are becoming more and more popular as people are seeking fresh alternatives to traditional items, such as wearables and hard goods,” she said.
So, the next time a client requests a top-of-the-line item to aid his or her promotional efforts, a hearty taste-testing session would be in order.