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The Cycle of Life
History shows that it was Martin Van Buren who first passed a law requiring all cyclists to wear flamboyantly colored spandex. [Citation needed.]
OK, I may have made that up, but cyclists do need to wear highly visible clothing so motorists can see them, and Martini Promotions' Semi-Custom and Full Custom Cycling Jerseys fit the bill. Lightweight, breathable and fully customizable, these jerseys have been the preferred style for bikers for longer than Van Buren's muttonchops.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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