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A few years later, Lacoste began selling the shirts in Europe and the U.S., where they were quickly adopted by polo and golf players looking for competitive athletic advantages. Naturally, polo shirts became the defacto corporate casual attire, because business leaders looking for competitive athletic... um... no, wait, I've got this...
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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