Editor's Picks: The Great Outdoors
Here's a not-so-surprising fact: Not many children want to be office workers when they grow up. They want to be firefighters, princesses, architects, movie stars--things with Hollywood appeal that often require sparkly clothing (if you consider reflective panels sparkly, which I do). They want jobs that have high-praise and cool gear.
Honestly, though, are adults any different? Our dreams may change, but wanting to dress the part does not. Lawyers don suits, doctors wear lab coats, construction workers sport flashlight caps--even Steve Jobs had a self-imposed uniform (black turtleneck, jeans and sneakers).
Uniforms for outdoor workers are particularly important, because they play a part in keeping the workers safe. Here are three items fit for rugged jobs. For more rugged gear, turn to page 76 in Promo Marketing's June issue. (If you would rather focus on lab coats, suiting or recreating the Steve Jobs look, search PromoMarketing.com.)
Can You See Me Now?
Working construction on a highway at night is like playing high-stakes hide and seek. You want to be out of the way of the drivers, but visible at the same time. The High Visibility Safety Mesh Pants from Atteff International are exactly what those workers need to stand out and stay safe. The 100 percent fluorescent polyester mesh pants feature 2" reflective stripes and a drawstring waist with elastic back and ankles. The pants meet ANSI Class E and Class 3 requirements, run M/L through 5XL/6XL, and come in orange or lime.
Woodworking, as Seen on Ron Swanson's Pyramid of Greatness
Paramount Apparel International Inc.'s Wax Cloth Cap works well for outdoor companies. The dark brown cap has a six-panel, jockey shape and a Velcro backstrap. Your client's logo can be embroidered on the front so their employees and customers can sport the hat and advertise their cabinet-making skills (among other rugged expertise).
For the Final Event: Mud in the Mud
If you're not familiar with the current trend of mud runs, here is a primer: Participants pay $60+ to compete in obstacles inspired by military training on a 3 to 14 mile course, all to receive a T-shirt and free beer at the end (and the whole pride of finishing shtick). Pro Towels offers the Camouflage Sport Towel for events like this, so participants can somewhat clean up before driving home. The 15x18" towel is made of 100 percent cotton velour. An 11x14" imprint area is available.