A Spoonful of Sugar
Meth seconded his opinion, saying fashion umbrellas are appropriate whenever a distributor is trying to provide a product that is going to look nicer and last longer. He added, “When you’re dealing with corporate America, people are very conscious of whatever they’re walking around with [that has] a logo on [it]. They don’t want to walk around with something that just looks like an regular umbrella.”
SPREAD THE SWEETNESS
Any nanny worth her bobby pins will say teaching children to share is a cornerstone of her child-education responsibilities. Overworked parents, however, will claim it’s way easier to buy enough toys so everyone will shut up on the three-hour car ride to Grandma’s. Since mom and dad are always right, isn’t it fair to assume highly sought-after fashion umbrellas can be treated the same as a contested Dora the Explorer doll?
Libman explained further. “Umbrellas are a utilitarian product … most people own several umbrellas, they put them in the trunk of their car, their kids use them at the bus stop. Most families have multiple umbrellas, and a lot of them are given away as promotions. That’s what’s great about the product.”
Schatz agreed, and added, “It’s a very practical item, it’s very cyclical. They might have an umbrella one day, and then it gets misplaced or stolen, so umbrellas are always needed. If you’re a distributor who hasn’t used an umbrella program in a while, you might want to reconsider that, even for the same client.”