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1. Don't Create Unnecessary Barriers to Sign-up.
Many company websites corral links in footers for the sake of design. Sure, it looks clean—but this is a sure way to miss out on opt-in opportunities. Don't make site visitors work to make a connection; put your signup form at the top of your home page alongside some other engaging content. You'll get the largest possible number of eyeballs on your form without requiring site visitors to scroll all the way down to the bottom.
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- People:
- Christopher Lester
- Places:
- Nashville
Christopher Lester
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