Email Marketing: 5 Ways to Grow Your List
While you're spreading the word, don't be afraid to harness the social power of your staff and stakeholders. These "insiders" have a vested interest in your company's success, and can be some of your best ambassadors. Ask those in your inner circle to share your emails with their social networks, or encourage them to post a link to your signup form on their personal social channels to get more exposure with new audiences. Third-party validation is powerful, and the really successful brands do a great job of leveraging the fan base they already have.
3. Provide a Preview.
Don't' be afraid to tease prospective subscribers with strategic shared content. There's no better way to show the value of being on your email list than to preview content on your own social networks. By offering a sneak peek at the goods (your valuable content), interested consumers might be motivated to sign up for future messages. Email conversion rates are 40 times that of Facebook and Twitter, so moving fans or followers to email subscribers puts them in a really good position to become customers. By offering a glimpse behind the veil, you'll draw in quality subscribers who really value what you have to say in the inbox.
4. Expand Your Network Through Everyday Engagement.
If you're like most people, you send scores of emails every day. Now consider all the emails your colleagues send, too. Each recipient could be a future member of your contact list. Consider adding a signup link to every employee's standard email signature. This simple step makes every email a gateway for someone new to join your list.
5. And Don't Forget: Events are also a fantastic opportunity to capture new subscriptions. If you regularly attend networking functions, conferences or professional meet-ups, consider ways to convert introductions into signups. A simple pad of paper and pen will do in a pinch, or you can use apps and other tools, to avoid the messy handwriting guesswork and automatically populate your list with new connections.