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2. Put Your Sell—and Your Story—Front-and-Center.
We're all storytellers. In marketing, your story is the center of your strategy. Every organization should have three to five key messages ready to share with prospects at any time. But many organizations fail to plug these messages into channels that can help you grow your list, resulting in missed signup opportunities. Adapt one of your core messages to create a clear call to action for prospective subscribers. Then, use this new messaging to promote your company's signup link on social media—not just once, but on an ongoing basis.
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Christopher Lester
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