The Little Emblem That Could
Emblematic jewelry is more than meets the eye
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Three Times a Lapel Pin
Despite the fact that over the past few years, emblematic jewelry has fallen by the wayside in favor of more bells and whistles, the category represents a triumvirate of inherent usefulness: marketing medium, jewelry and recognition product. It’s quite the one-two-three punch for such small item. After all, “Most people in our industry, when they’re thinking about emblematic jewelry, they’re probably thinking about lapel pins,” noted Len Hornstein, CEO and founder of Parsippany, New Jersey-based Avaline.
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