The Wonderful World of Color
Each year, CMG, a 45-year-old not-for-profit international association comprised of 1,000 color designers “involved in the use of color as it applies to the profitable marketing of goods and services,” plays host to a major conference to decide the coming year’s Consumer and Contract Color Directions Forecasts, according to John Bredenfoerder, CMG’s president. The forecasts are developed through the collaborative efforts of approximately 400 of CMG’s members. In advance of the conference, each member prepares his or her own Color Directions Forecast. During the conference, comprised of a variety of color and design workshops, each workshop “develops a Color Directions Forecast, which then goes to a Steering Committee. There, the process is repeated, until a general consensus forecast for the entire conference is developed,” explained Bredenfoerder.