The Wonderful World of Color

It may or may not be surprising to learn that the foundation for these forecasts are generated largely through a non-scientific, very predictable mean: by simply paying attention to what’s going on in the world. For example, Bredenfoerder said the influences that dictate color “run the gamut from social issues to politics, the environment, the economy and cultural diversity.” He said “an understanding of the influences provides the most useful information, and it is the input of so many color designers that gives each forecast its tremendous validity.”