The Wonderful World of Color
A prime example can be seen with the emergence of global warming on the national agenda. This time last year, environmental sustainability took center stage with the release of former Vice President Al Gore’s documentary “An Inconvenient Truth”. CMG forecasted that green and other earth-tone colors would be prevalent in 2007. The ‘prediction’ could not have been more accurate. For the first time ever, Hollywood A-listers arrived at February’s Oscars’ in “green” automobiles—hybrid vehicles touting their energy efficiency and low pollutant status. “[CMG] members have found they can often identify the ‘new hot colors’ in advance by reading the important influences we identify,” noted Bredenfoerder. “What did we see at the Oscars? Quieter, neutral colors and a marked presence of greens and blues.” Is it all starting to make sense now?