EnvyPak Announces USPS Ruling Reducing Clear Envelope Postage for Direct Mail Marketers
EnvyPak, Marysville, Ohio, recently announced a patent-pending, clear plastic envelope format that can reduce postage for marketers by as much as 57 percent. The company received a ruling from the U.S. Postal Service specific to this new clear envelope, which utilizes EnvyPak's proprietary manufacturing technology.
The item is the first clear plastic envelope to ever receive automation rates for letter-size pieces with no surcharges.
"This is a big deal—many clients will see hundreds of thousands of dollars in annual postal savings," said Sean Bannon, business development manager for EnvyPak. "Demand for clear envelopes with a high-end look and feel has grown significantly over the past several years. Until now, marketers have only had one option: to pay higher postage versus less impactful traditional alternatives."
Working closely with the Pricing and Classifications Division, EnvyPak spent more than 10 years developing a clear envelope that meets USPS automation specifications. With this recent ruling, the company can now offer a solution that enables the processing of unique direct mail more efficiently, thereby reducing postage costs.
"They have done a great job of promoting direct mail innovations through their 'Irresistible Mail' initiative, and to my knowledge, this is the first and only plastic envelope to gain approval from the USPS," said Bannon.
EnvyPak's goal is to offer high-impact, innovative direct mail solutions that rise above mailbox clutter and drive ROI. The new format reduces mailing costs, resulting in even higher ROI. At the same time, it opens doors for marketers who before found higher postage to be a significant challenge.
The Automated Letter Rate format is available with print. Envelope graphics can interact with contents for striking, one-of-a-kind direct mail.
"Printed EnvyPak envelopes interact with insert graphics and can create dimensional effects, award-winning optical illusions or hide special offers and specific content to create intrigue," said Bannon. "High-impact, interactive direct mail acquisition campaigns drive response. We are excited that the recent USPS ruling will allow our clients to utilize interactive print concepts that only EnvyPak can offer," notes Bannon.
EnvyPak Clear Plastic Envelopes are now in stock for immediate orders. Custom sizes are available by request.
Visit www.envypak.com for more information.
