Fairway Fashion
All those golfers need gear—polo shirts, caps, outerwear and more—and who's going to provide it for them? You are. Do it for your bottom line. Do it for the thrill of the big sale. Do it for freedom. Just don't do it without first checking out these six crucial golf apparel sales tips.
1. Give end-users what they want
If you need some ideas on what golf apparel is most popular right now, John Perez, marketing associate for Tri-Mountain, Irwindale, Calif., suggested looking to the pro shop. "Features in retail are usually sought after most," he said. That means performance features. Perez named moisture-wicking and venting as two of the most sought-after, as users want gear that provides an edge on the green. "When on the course, comfort and body temperature is huge. Getting a shirt that helps regulate these factors is important," he explained. "Also, pros are wearing slimmer fits—loose and hanging material could potentially hinder movements on the course."
- Companies:
- Cutter & Buck
- HTT Headwear
- Tri-Mountain