Fairway Fashion
Six tips for selling the latest styles in golf apparel
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Sean Norris
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As far as aesthetics go, Joel Freet, CEO of Cutter & Buck, Seattle, noted that bright colors are big, while gray has become the "new neutral of the moment." He also suggested apparel that is fashionable enough to wear anywhere—not just for 18 holes. "End-users are looking for versatility in their items, to be certain that not only is it a nice gift, but a great high-quality item that will be worn again and again," he said. "If it can be worn on and off the course, it's all the better."
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- Companies:
- Cutter & Buck
- HTT Headwear
- Tri-Mountain
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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