Fall Out Boy Customizes Promotional Concert Merchandise
Using Yoshirt's technology, Manhead Merch and Yoshirt will create the custom concert apparel. Photographs that Fall Out Boy takes each night from the stage will be featured on T-shirts, sweatshirts and merchandise. Fans who attended that night's show will be given a link to the merchandise to make any purchases they may want. Yoshirt will then print and ship the shirts to purchasers.
"We are constantly thinking of ways to reinvent what merchandise can be for the fans and providing them with new opportunities to be even more interactive with the bands they love," said Chris Cornell, founder and CEO of Manhead Merch, in a press release. "Our partnership with Yoshirt is based on the idea of constantly innovating by leveraging technology platforms for the next generation that are based on user-generated self-expression that is artist approved."
Concert attendees also have the option of pre-purchasing custom gear for whichever concerts they're attending on the Yoshirt platform.