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It's like coach always said: "Be smart!" Strength and skill can take you far, but when it comes to winning the hardest contests, intelligence is all that matters. You can be as strong as you want, you can offer the best products and lowest prices and most fantastic customer service, but if you're not thinking through what you're doing, taking time to really understand your products and considering ways to market for your client most effectively, you still risk face-planting right before the finish line.
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Michael Cornnell
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