Fanatics' NFT Division Sale Shows that Digital Products Still Need to Be Tied to Physical Ones
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Since NFT's first popped up, there's been some discussion about how digital-only products could fit into a physical space, like the promotional products industry. As companies dipped their toes into other digital-first platforms like the Metaverse or even online gaming, brands tried different ways to bridge the gap between physical collectibles and digital NFT's.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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