Tom Whaley, CEO for Eden Prairie, Minnesota-based Aloe Up Suncare Products', also released comments supporting the FDA's recent decision on SPF labeling. "Everyone here at Aloe Up is delighted with the new requirements and the position the FDA is taking in the suncare market," he said in a statement. "It validates what we have been telling our customers for 28 years. These new regulations will help educate consumers that a higher SPF level is only better to a certain point and tests prove that after an SPF factor of 50, there is a very, very small increase in protection."
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.