Fersten Worldwide Announces License Agreement
Champlain, New York-based Fersten Worldwide (FW) announced it has entered into a license agreement with Fila Luxembourg S.a.r.l., owner of the global brand Fila, under which it will manufacture and sell apparel and headwear products for the golf and the corporate promotional sales channels in the United States and Canada. FW will execute all Fila-branded apparel and headwear designs, as well as manufacturing, distribution and marketing for the United States and Canada. Unlike other major apparel brand companies in the corporate promotional sales industry, FW will have Fila-branded inventory available year-round, so that the performance wear styles will be readily available to customers for immediate fulfillment.
FW is booking orders for Fila Golf products for delivery in spring 2009 to the green grass market. FW's Fila Golf line will be introduced at all national and regional corporate promotional products trade shows throughout 2009. This arrangement provides Fila with the opportunity to further expand into the golf and corporate markets and increase the brand's North American presence.
"FW's strong industry commitment, solid customer base, extensive supply chain, three North American distribution centers, and unparalleled customer service made us an attractive licensee for Fila," said Mitchell Fersten, president of Fersten Worldwide.
For more information on Fersten Worldwide, visit www.fersten.com.
For more information on Fila, visit www.fila.com.